Tag: NGO

‘Tools for Grassroots Activism’ Is Patagonia’s Guide to Saving the World

Yvon Chouinard thinks environmental activists could learn a thing or two from businesspeople, even if—as he puts it—businesspeople are sleazeballs. Outside Outdoor recreation can be a gateway drug to environmental activism. It certainly was for Patagonia founder and co-owner Yvon Chouinard, as he writes in the introduction to Tools for Grassroots Activism, a book the adventure […]